About Strategy Shark

Why We Exist

I built Strategy Shark to give founders and small businesses the kind of strategic partnership most early-stage teams don’t have. Too many great ideas stall out, not because the product isn’t strong, but because the strategy isn’t clear.

Early growth brings pressure. You’re managing products, people, and performance while trying to make smart moves with limited time and data. It’s fast, unpredictable, and demanding, but it’s also where opportunity lives. That’s the stage I’ve always loved working in.

Strategy Shark helps founders bring structure to growth, clarity to decisions, and confidence to execution. I work alongside you, helping build the foundation, systems, and strategy that drive measurable results.

Whether you need to refine your positioning, validate your next product, or build a marketing engine that scales, Strategy Shark gives you a partner who’s been there and knows how to navigate it with precision and purpose.

Over my career, I’ve helped brands grow from early traction to market leadership, leading strategy, marketing, and insights across CPG and DTC businesses. That experience shaped how Strategy Shark works today: strategic where it counts, practical where it matters most.

Chris Webb

Founder & Principal Strategist

“I’ve developed pitches for investors, led teams through brand turnarounds, and generated incredible growth for companies. Now I use that experience to help business owners navigate complexity and grow with intention.”

I’m a strategy-driven leader, investor, and operator with more than 20 years of experience guiding businesses from early growth to market leadership. My background spans both Fortune 500 brands and fast-scaling startups, giving me a rare view of what it takes to grow on both sides of the table.

My experience at Nielsen sharpened my understanding of consumer behavior, research, and analytics. I carried those skills into my work in insights and brand strategy at The Coca-Cola Company, where I helped shape iconic brands and launch new products that captured share in billion-dollar categories. That experience built the foundation for how I approach marketing today, rooted in data, creativity, and disciplined execution.

From there, I led strategy and marketing for high-growth CPG companies including The Honey Pot Company and Cirkul. I built marketing departments from the ground up, led brand repositioning and innovation efforts, and played key roles in successful private equity exits. My experience covers brand architecture, go-to-market strategy, retail and DTC expansion, paid media, consumer insights, and P&L leadership.

I founded Strategy Shark to bring that experience to founders and small businesses who deserve senior-level strategy and true partnership. I understand what it takes to scale because I’ve done it from inside the boardroom to the ground floor.