About Strategy Shark

Strategy Shark is a boutique strategy and advisory firm built to help startups and small businesses scale with confidence.

Most companies don’t fail because of the quality of their ideas — they fail because of the quality of their strategy.

That’s where we come in. Our approach combines robust market knowledge, clear positioning, and practical execution so you can focus on what actually drives growth: revenue, retention, and margin.

We’re not just another vendor — we act as a true partner. That’s why we offer services that span the full journey: conducting market research and building strategy that turns vision into measurable growth, providing advisory and fractional support so leaders can make sharper decisions, guiding and funding through investment partnerships, and helping early-stage businesses set strong foundations.

Whether you’re just getting started or scaling past your next milestone, Strategy Shark helps you cut through the noise, focus on what matters, and execute with precision.

“I’ve developed pitches for investors, led teams through brand turnarounds, and generated incredible growth for companies. Now I use that experience to help business owners navigate complexity and grow with intention.”

Chris Webb is a strategy-driven leader, investor, and operator with over 15 years of experience guiding businesses from early growth to market leadership — across both Fortune 500 brands and fast-scaling startups.

Chris began his career in insights and brand strategy at The Coca-Cola Company, where he helped shape iconic brands and launched new products that captured market share in billion-dollar categories. His deep exposure to marketing, analytics, and innovation laid the foundation for his ability to lead both strategic planning and hands-on execution.

He went on to hold executive roles at high-growth CPG companies, including The Honey Pot Company and Cirkul, where he led brand strategy, built marketing departments from the ground up, and played a key role in successful private equity exits. His experience spans brand architecture, go-to-market strategy, retail and DTC expansion, paid media management, consumer insights, innovation pipelines, and P&L leadership.

In founding Strategy Shark, Chris brings together his experience in corporate strategy, investor-backed growth, and consumer-centric execution to help small businesses move forward with clarity and confidence. He understands what it takes to scale — because he’s done it from both sides of the table.