The story behind Strategy Shark
Strategy Shark is an intelligence partner for consumer brands. Founded and led by Chris Webb.
Strategy Shark exists to help leaders make better decisions when the answers aren't obvious.
WHY STRATEGY SHARK EXISTS
Most businesses aren't short on ideas, data, or activity. They're short on clarity. Teams move fast, initiatives stack, and decisions get made without a shared understanding of what actually matters or why. Over time, that creates noise, wasted effort, and misalignment instead of momentum.
Strategy Shark was built to sit in that gap. We help founders and leadership teams slow the right moments down, ask better questions, and turn complexity into clear direction.
We do that through two disciplines: research and business intelligence. The combination is the work. Research uncovers what consumers, customers, and the market actually think. Business intelligence makes sense of the data the business already has.
Together, they turn information into intelligence, and intelligence into better decisions.
20+ years building, leading, and scaling brands.
ABOUT THE FOUNDER
Chris Webb
Founder & Principal Strategist
I'm Chris Webb, a strategy-driven leader, investor, and operator with more than 20 years of experience helping businesses grow from early traction to market leadership. My background spans Fortune 500 brands and fast-scaling startups, giving me a practical view of what it actually takes to scale.I began my career at Nielsen, where I built a foundation in consumer behavior, research, and analytics. I carried that discipline into insights and brand strategy roles at The Coca-Cola Company, helping shape iconic brands and launch products in billion-dollar categories.From there, I led strategy and marketing for high-growth CPG companies including The Honey Pot Company and Cirkul. I built teams from the ground up, led repositioning and innovation efforts, and supported successful private equity outcomes. My experience spans brand architecture, go-to-market strategy, retail and DTC expansion, consumer insights, business intelligence, and P&L ownership.I founded Strategy Shark to bring that level of senior thinking and partnership to founders and leadership teams who need clarity, not noise. When you work with Strategy Shark, you work directly with me.Experience:
