In business, “plan” and “strategy” often get used like they mean the same thing. They don’t. And confusing the two is one of the fastest ways to stall growth.

In the startup world, “branding” and “marketing” get thrown around like they mean the same thing. They don’t. And if you blur the line, it can cost you.

Founders are told to “build an audience,” “go viral,” or “hack growth.” But what if chasing attention too soon is the very thing holding you back?