Brand Blueprint
Find your voice. Define your direction. Build a brand that connects.
The Brand Blueprint is a structured process that brings clarity to your positioning, message, and identity. Walk away with a clear foundation your team can use to communicate and grow with confidence.
Strategy Shark’s Brand Blueprint
We guide founders and teams through a focused 4 to 6 week process that aligns who you are, what you stand for, and how your brand shows up. The result is a practical, actionable framework that keeps your strategy, messaging, and identity working in sync.
Inside the Brand Blueprint
Strategy & Positioning
Brand purpose, positioning, and belief system
Unique selling proposition and right-to-play mapping
Competitive landscape and market differentiation
Audience & Insight
Target audience profiles and key motivations
Emotional and functional reasons to believe
Key insights and opportunity themes
Identity & Expression
Brand archetype and personality definition
Tone of voice, message map, and sample phrasing
Visual direction including logo cues, color palette, and creative guidance
Deliverables:
Consolidated Blueprint Deck (approx. 20 slides)
1-Page Blueprint Visual (summary for quick ref)
Recommendations & Next Steps
What To Expect
The Brand Blueprint follows a structured, collaborative process designed to create alignment from strategy through expression.
Each phase builds on the last, ensuring the final framework reflects your business, your audience, and your goals.
The Approach
Phase 1: Initial Discovery
Learn your business from the inside out. Gather insights, analyze the intake, review materials, and understand how the brand currently shows up.
Phase 2: Compass Check
Translate insights into early direction. Validate tone, positioning, and focus through a collaborative check-in session before building the full Blueprint.
Phase 3: Blueprint Build
Develop the strategic foundation. Define positioning, messaging, and identity direction with supporting rationale and examples.
Phase 4: Presentation & Handoff
Present the complete Brand Blueprint. Refine together, finalize recommendations, and deliver the ready-to-use foundation deck.
Duration: 4 to 6 weeks depending on scope
Typical Engagement: $10,000 flat project fee (Can be converted into equity)
*Optional consumer research available — comes with additional cost and timeline impact.