Research Suite
Understand your audience. Validate your ideas. Build smarter strategy.
Full-service Consumer Insights to guide marketing, brand, and innovation decisions. Led by a certified researcher who turns data into direction that moves your brand forward.
Start With Insight
Good strategy starts with understanding your customer. But most growing teams rely on guesswork, scattered data, or outdated assumptions. Strategy Shark’s Research Suite gives you real consumer insight you can act on. From validating new ideas to shaping brand and marketing strategy, we help you see your audience clearly and make smarter moves.
Strategy Shark runs both qualitative and quantitative research to give you a complete picture of your customer. Quantitative methods measure what’s happening at scale. Qualitative methods explore why it’s happening. Together they create clear, credible insight you can use to guide decisions with confidence.
Research Capabilities
Our research suite covers the studies that matter most for building stronger brands, smarter marketing, and confident growth decisions.
Brand Health Studies
Measure awareness, perception, and preference to understand how your brand performs over timeInnovation & Concept Testing
Test ideas, positioning, packaging, claims, and messages to see what resonates and whyWhitespace and A&U
Learn how consumers think, shop, and choose within your category to uncover growth opportunitiesCustomer Experience
Capture satisfaction, reviews, and NPS insights to improve loyalty and retentionCreative & Campaign Testing
Assess your marketing, creative, and advertising concepts for clarity, appeal, and impactTargeting & Segmentation
Identify and profile your core audiences to focus messaging and growth strategy