When the work doesn't fit a retainer
Defined scope. Clear outcome. Research and analytics projects built for answers.
Custom research and targeted analytics, scoped as standalone engagements when ongoing intelligence support isn't the right fit. Every project is designed around a specific business question. Every deliverable points to a decision.
Two practice areas. One way of working.
HOW WE WORK
Custom Research and Analytics.
CAPABILITIES
CUSTOM RESEARCH
Consumer studies designed and fielded to answer specific business questions. Quant, qual, or both.Brand Health & Tracking
Awareness, perception, equity, and loyalty measured over time.
Segmentation
Identify, size, and prioritize the consumer groups that matter.
Whitespace
Find unmet needs and underserved spaces worth playing in.
Innovation Pipeline Testing
Validate which ideas, claims, and concepts deserve investment before you build.
Concept Testing
Pressure-test specific concepts, packaging, and positioning at the decision point.
Price Elasticity
Understand how price moves demand and where the ceiling really sits.
Attitudes & Usage
Map how consumers think about, choose, and use the category.
Qualitative
Focus groups, IDIs, and ethnographic work for depth quant can't reach.
ANALYTICS
Targeted analyses that turn your existing data into the answer to a specific question.Line Review Prep
Build the data story you need to walk into a buyer meeting with leverage.
Shopper Behavior
Panel analysis to understand who's buying, where, and why.
P&L Building
Build the financial picture: new launches, channel economics, or the full business model.
E-Commerce Assessment
Diagnose performance, conversion, and the path to category leadership online.
Paid Media Analysis
Evaluate spend, channel mix, and efficiency to find what's actually working.
Demand Planning Review
Pressure-test forecasts and assumptions against trend and competitive context.
Competitive Deep Dives
A clear read on competitor strategy, performance, and posture.
Ad-Hoc Analytics
The question that doesn't fit a template. Scoped to the answer you need.
Scoped fast. Built tight. Decision-ready.
THE PROCESS
Discovery
We start with the business question. One conversation to align on what you need to know.
Scope
A clear SOW with the question, the approach, the deliverable, and the price. No surprises.
Execute
Field, analyze, and build. Regular check-ins. No black boxes.
Deliver
A working session, not a hand-off. We walk through the implications, and leave you ready to act.
For brands that need a continuous insights function, not a one-off project.
The Intelligence Retainer.
LOOKING FOR ONGOING SUPPORT?