Your embedded intelligence function

Research, BI, and strategy on retainer. Built for consumer brands.

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The brands winning shelf, share, and innovation aren't guessing.

THE STRATEGY SHARK INTELLIGENCE RETAINER

They have insights teams running consumer research, analyzing market data, and feeding the intelligence that drives every major decision, from product launches to retailer sell-in. Most growing brands don't have that function.They make expensive decisions without consumer validation. They walk into line reviews without data backing. They guess at innovation when they could know.

We are the intelligence function. Without the headcount.

The retainer is built for these moments.

SOUND FAMILIAR?

We want to understand our consumer, but think research is too expensive.
We're have a market opportunity but don't have the data backing.
We're launching a new initiative and aren't sure the market is ready.
We've thought about hiring an insights lead, but can't justify the cost yet.

Three tiers. Four-week cycles. No long-term contracts.

THE OFFERING

ESSENTIAL

$5,000

Per 4 Weeks

  • Cycle Intelligence Brief

  • 1 research credit per cycle

  • 1 insight deliverable per cycle

  • Data portal & AI insights

  • Always-on Slack + email

  • 1 hour of working sessions

ADVANCED

$9,000

MOST POPULAR

Per 4 Weeks

  • Cycle Intelligence Brief

  • 2 research credits per cycle

  • 2 insight deliverables per cycle

  • Data portal & AI insights

  • Always-on Slack + email

  • 2 hours of working sessions

ENTERPRISE

$12,000

Per 4 Weeks

  • Cycle Intelligence Brief

  • 3 research credits per cycle

  • 3 insight deliverables per cycle

  • Data portal & AI insights

  • Priority Slack + email

  • 3 hours of working sessions

FOUR-WEEK CYCLES. NO LONG-TERM CONTRACTS.

The Cycle Intelligence Brief.

THE PROOF ARTIFACT

Every four weeks, every client. The artifact that proves the function is alive. Five sections, delivered every cycle, regardless of whether new research shipped that period.

HEADLINE

The single most important strategic insight for this cycle.

WHYS

What changed, and why. Decomposition, and performance.

CALLOUTS

Facts and figures that highlight KPIs and provide numerical value.

CONSUMER

What consumer behavior we learned from studies or the marketplace.

UP NEXT

What we're tracking, fielding, and watching next cycle..

WHY THE RETAINER

Always embedded. Built to scale with you.

One simple system. Research credits and insight credits.

HOW CREDITS WORK

RESEARCH CREDITS

Studies include one sampling enhancement. Bigger studies cost more credits.

Study Credits

Basic (≤10 Qs n=500) 1

Extended (≤20 Qs n=500) 2

Specialty (ex. concept tests) 4

Specialty+ (ex. Brand Health) 6 + fee

INSIGHT CREDITS

Studies include one sampling enhancement. Bigger studies cost more credits.

Marketplace Brief

Line Review

Channel or Retail Analysis

Competitive Analysis

Ad-hoc Deep Dive (scoped)

Unused credits roll one cycle. Additional credits available at $2,000 each.

  • Research Catalog

    Standard studies are priced in credits. Specialty+ studies include a methodology fee in addition to credit cost. Each credit covers: n=500, ≤10 questions, 1 sampling enhancement (screener, quota, or demographic filter).

    Study examples
    Basic: n=500, ≤10 questions, 1 enhancement | 1 credit

    Examples: Consumer Pulse, Quick Claims Testing, Category Exploration

    Extended: n=500, ≤20 questions, 1 enhancement | 2 credits

    Examples: Whitespace, A/B Testing, Quant/Qual Combos

    Specialty: parameters depend on study | 4 credits

    Examples: Price Elasticity (proprietary), Concept Tests, Idea Screening

    Specialty+: methodology depends on study | 6 credits + fee

    Examples: Brand Health, A&U / Persona

    Segmentation studies are scoped as separate engagements.

    Research Add-Ons

    For studies that need more sample, more screening, or advanced methods.

    Pricing:

    Sampling enhancements (screeners, quotas, demographic filters) | $1.50 / respondent

    Advanced analytical methods (MaxDiff, Conjoint, Price Sensitivity) | $2.50 / respondent

    Sample size beyond base | $2.50 / respondent

    Insight Credit Scope

    One credit per standard deliverable. Custom or expanded scope quoted at request.

    Deliverables

    Marketplace Brief: Single topic, agent-built synthesis, 3–5 pages.

    Line Review: Single retailer, single category, standard framework.

    Channel / Retail Analysis: Single retailer or channel, standard framework.

    Competitive Analysis: Single competitor deep-dive, standard framework.

    Ad-hoc Deep Dive: Scoped Custom. Quoted in credits or dollars at request.

    Credit Rollover & Overage

    Unused research and insight credits roll forward one cycle. Maximum balance: 2 credits at Essential, 4 at Advanced, 6 at Enterprise.

    Additional credits available at $2,000 each, applied to either research or insight work.

    Data Sources

    We analyze client-owned data. We do not provide data subscriptions. Clients are responsible for access to their own syndicated data sources (IRI/Circana, SPINS, Nielsen, Walmart Scintilla, Target VIQ, or other retailer-specific data). Advisory on data sourcing is available.

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